Best For
stores actively evaluating store management tooling
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Paid plans start at $29/month
4.3 stars from 532 reviews
Launched March 19, 2013
Key Features
- Wholesale & B2B: Offer fixed prices, % or $ off for your wholesale partners.
- VIP Rewards: Auto-tag shoppers by spend or country to unlock exclusive tiers.
- Volume Discounts: Drive larger carts with tiered pricing for everyone or groups.
- Total Control: Set prices storewide or drill down to collections and variants.
About Custom Pricing: Wholesale B2B
Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.
What Merchants Think
"Merchants value this app for efficiently managing wholesale and retail pricing on Shopify. It offers detailed pricing options like individual customer pricing, tiered pricing, and mix & match quantity breaks. The app integrates seamlessly with Shopify, handling complex pricing scenarios effectively. Customer support is praised for being responsive and knowledgeable, ensuring quick resolutions and customer satisfaction."
Rating Breakdown
Custom Pricing: Wholesale B2B Pricing Plans
Essential
- Pricing for 1 customer group
- Storewide or product/variant discounting
- Unlimited quantity breaks
- Customized quantity breaks display grid
- Charge tax controls (yes/no)
- Manually tag customers
- 14-day free trial
Standard
- All Essential plan features PLUS:
- Pricing for up to 10 customer groups
- Auto-tag by country or purchase history
- Auto-email (auto-tag notification)
- 14-day free trial
Complete
- All Standard plan features PLUS:
- Pricing for unlimited customer groups
- Advanced detailed pricing rules
- Bulk CSV price import/export
- Shopify POS integration
- Premier support
- Expert setup
- SLA (Service Level Agreement)
- 14-day free trial
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