Best For
stores with a real lifecycle email and SMS strategy where segmentation depth matters
teams that have outgrown simpler retention tools and want a more capable platform
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
Quick Take
The benchmark for serious Shopify retention stacks. Justified at scale — often over-specified for earlier-stage stores.
Free plan available
4.5 stars from 2,572 reviews
Launched September 20, 2012
AppStacked Take
Klaviyo is the default serious email and SMS platform for Shopify, and for good reason. The segmentation depth, predictive analytics, and lifecycle tooling are genuinely more capable than most alternatives at scale.
The real question is whether a store needs that depth yet. Klaviyo's pricing rewards stores with large lists and active lifecycle programs. For smaller teams or stores earlier in their retention journey, Omnisend is the clearest alternative that trades some depth for significantly lower friction.
Key Features
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Marketing Agent to read your site and build launch-ready on-brand campaigns
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
About Klaviyo: Email Marketing & SMS
Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers.
What Merchants Think
"Merchants highly recommend this app for enhancing customer engagement and sales through email and SMS marketing. Its automation features, like abandoned cart flows, save time and boost conversions. The app's segmentation, drag-and-drop editor, and seamless Shopify integration facilitate targeted promotions. Merchants appreciate the intuitive interface, fast email delivery, and comprehensive support, making it accessible even for beginners. It's considered a game-changer for ecommerce marketing"
Rating Breakdown
Klaviyo: Email Marketing & SMS Pricing Plans
Free to install
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- A/B testing
SMS
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- Transactional SMS
- Branded SMS links
- Multi-channel A/B testing
- Customizable multi-channel attribution
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- Send time optimization
- Predictive analytics
- Multi-channel A/B testing
- 160+ campaign templates
Categories & Features
Integrations
Alternatives & Buying Guides
Shopify Apps for Email Marketing
Omnisend is the strongest default for most stores, Klaviyo is the best fit for advanced retention teams, and Shopify Email is the cleanest native option for merchants that want low complexity.
Shopify Email Alternatives
Omnisend is the clearest next step for most merchants. Klaviyo is the stronger advanced option when retention becomes a real growth function. Mailchimp is mainly relevant when external familiarity matters more than Shopify-native depth.
Omnisend Alternatives for Shopify
Klaviyo is the clearest higher-ceiling alternative to Omnisend. Shopify Email is the simpler native fallback. Mailchimp remains most relevant for incumbent teams that want continuity more than a Shopify-native reset.
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Category Links
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Klaviyo vs Omnisend
The clearest head-to-head for Shopify email before committing to your retention stack.
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