Mailchimp Email SMS Marketing
Drive sales with AI-powered marketing and automation built for e-commerce
Best For
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Free plan available
4.7 stars from 1,097 reviews
Launched November 28, 2018
Key Features
- Automate welcome emails, cart reminders, and back-in-stock alerts
- Sync Shopify segments to Mailchimp to personalize your outreach further
- Drives sales with unique discounts in email and SMS automations, and popup forms
- Use customer events passed through Shopify pixels to build personalized segments
- View attributed marketing revenue in Shopify—platform switch less and save time
About Mailchimp Email SMS Marketing
Boost your store's performance with Intuit Mailchimp’s automation platform built for email and SMS marketing that recommends ways to get more opens, clicks, and sales. Make Mailchimp even more powerful by unifying data from 300+ integrations so you can hyper-personalize your outreach with a platform built to grow with your business. Discover why millions of users rely on Mailchimp for their email and SMS marketing by harnessing the power of your data and connecting your store today.
What Merchants Think
"Merchants value this app for its seamless integration, pulling in order data and new subscribers to enhance marketing efforts. Features like customizable emails, automated drip campaigns, and lead generation forms are appreciated. The automatic product loading into emails saves time. The app is intuitive and easy to navigate. Customer support is praised for being responsive and helpful, providing clear instructions and efficiently resolving issues."
Rating Breakdown
Mailchimp Email SMS Marketing Pricing Plans
Free
- Marketing CRM
- Creative Assistant
- Sign Up Forms
- Landing Pages
- Social posting
- Surveys
- Reports
Essentials
- Everything in Free, plus
- Email Templates
- Marketing Automation - Up to 4
- 24/7 Email/Chat Support
- SMS is available as an add-on
Standard
- Everything in Essentials, plus
- Marketing Automation - Up to 200
- Send Time Optimization
- Behavioral Targeting
Premium
- Everything in Standard, plus
- Advanced Segmentation
- Multivariate Testing
- Unlimited Seats & Role-Based Access
- Phone Support
- Unlimited contact
Categories & Features
Integrations
Related Buying Guides
Omnisend vs Mailchimp for Shopify Stores
Omnisend is the better default for most Shopify stores, while Mailchimp still makes sense when the team already relies on it and wants continuity over a platform change.
Best Email Marketing Shopify Apps
Omnisend is the strongest default for most Shopify merchants because it delivers real lifecycle depth without Klaviyo's operational ceiling. Klaviyo is still the best fit for advanced retention teams, Shopify Email is the easiest native option, and Mailchimp only belongs high on the list when switching costs are genuinely real.
Klaviyo vs Mailchimp for Shopify Stores
Klaviyo is the stronger default for Shopify-native lifecycle marketing. Mailchimp still makes sense for merchants who already rely on it elsewhere and want a familiar email workflow.
Best AI Apps for Shopify
See where this app fits in the broader AI shortlist and what alternatives merchants compare first.
Languages
Developer & Support
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