Best For
stores choosing a first serious Shopify email and SMS platform
lean teams that want a lower-friction retention stack than heavier incumbents
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
Quick Take
Usually the strongest balanced alternative to Klaviyo for most Shopify teams
Free plan available
4.7 stars from 2,933 reviews
Launched March 10, 2014
AppStacked Take
Omnisend is one of the clearest default starting points for Shopify email and SMS because it gives smaller and mid-market teams a faster path to a usable retention stack than heavier incumbents.
The real comparison is usually not whether Omnisend is capable enough. It is whether the store wants simpler launch and pricing, or deeper lifecycle complexity from tools like Klaviyo.
Key Features
- Effortlessly create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more — no coding needed
- Set up abandoned carts with one click, plus welcome & browse abandonment
- Use built-in AI to generate email copy, subject lines, and preheaders in seconds
About Omnisend Email Marketing & SMS
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 160+ tested integrations.
What Merchants Think
"Merchants highly recommend this app for boosting sales and marketing ROI, offering a cost-effective alternative to competitors. Its automation tools and segmentation capabilities are praised for effectiveness. The app integrates seamlessly with Shopify and features an intuitive interface. Merchants appreciate the drag-and-drop email builder, pre-built templates, and exceptional 24/7 customer support. Continuous updates and educational resources help merchants maximize the app's features."
Rating Breakdown
Omnisend Email Marketing & SMS Pricing Plans
Free Plan
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
- Pre-built workflows and automations
- 24/7 live support
Standard Plan
- 6,000 emails/month
- Unlimited web push notifications
- 24/7 priority support
- Account expert from $400/month
Pro Plan
- Unlimited emails
- Bonus SMS credits equal to monthly fee
- Advanced reporting
- Personalized product recommender
- Account expert from $400/month
Categories & Features
Integrations
Alternatives & Buying Guides
Shopify Apps for Email Marketing
Omnisend is the strongest default for most stores, Klaviyo is the best fit for advanced retention teams, and Shopify Email is the cleanest native option for merchants that want low complexity.
Shopify Email Alternatives
Omnisend is the clearest next step for most merchants. Klaviyo is the stronger advanced option when retention becomes a real growth function. Mailchimp is mainly relevant when external familiarity matters more than Shopify-native depth.
Best Shopify Apps
Judge.me, Shopify Flow, Omnisend, Loox, and PageFly are some of the strongest default Shopify app starting points because each solves a core merchant job with strong validation and broad adoption.
Best AI Apps for Shopify
See where this app fits in the broader AI shortlist and what alternatives merchants compare first.
Category Links
Marketing apps
Browse more apps in Marketing and keep narrowing the field.
Best Email Marketing Shopify Apps
Start with the strongest editorial shortlist in one of the highest-intent app categories.
Klaviyo vs Omnisend
See the clearest head-to-head in Shopify email and SMS before narrowing your shortlist.
Klaviyo Alternatives
Jump straight into the most common alternative paths merchants evaluate.
Languages
Developer & Support
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Frequently Asked Questions
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