Best For
stores choosing a first serious Shopify email and SMS platform
lean teams that want a lower-friction retention stack than heavier incumbents
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
Quick Take
Usually the strongest balanced alternative to Klaviyo for most Shopify teams
Free plan available
4.7 stars from 2,933 reviews
Launched March 10, 2014
AppStacked Take
Omnisend is one of the clearest default starting points for Shopify email and SMS because it gives smaller and mid-market teams a faster path to a usable retention stack than heavier incumbents.
The real comparison is usually not whether Omnisend is capable enough. It is whether the store wants simpler launch and pricing, or deeper lifecycle complexity from tools like Klaviyo.
Key Features
- Effortlessly create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more — no coding needed
- Set up abandoned carts with one click, plus welcome & browse abandonment
- Use built-in AI to generate email copy, subject lines, and preheaders in seconds
About Omnisend Email Marketing & SMS
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 160+ tested integrations.
What Merchants Think
"Merchants highly recommend this app for boosting sales and marketing ROI, offering a cost-effective alternative to competitors. Its automation tools and segmentation capabilities are praised for effectiveness. The app integrates seamlessly with Shopify and features an intuitive interface. Merchants appreciate the drag-and-drop email builder, pre-built templates, and exceptional 24/7 customer support. Continuous updates and educational resources help merchants maximize the app's features."
Rating Breakdown
Omnisend Email Marketing & SMS Pricing Plans
Free Plan
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
- Pre-built workflows and automations
- 24/7 live support
Standard Plan
- 6,000 emails/month
- Unlimited web push notifications
- 24/7 priority support
- Account expert from $400/month
Pro Plan
- Unlimited emails
- Bonus SMS credits equal to monthly fee
- Advanced reporting
- Personalized product recommender
- Account expert from $400/month
Categories & Features
Integrations
Related Buying Guides
Best Shopify Apps
Judge.me, Shopify Flow, Omnisend, Loox, and PageFly are some of the strongest default Shopify app starting points because each solves a core merchant job with strong validation and broad adoption.
Best Sales and Conversion Apps for Shopify
Judge.me is still the clearest trust-led conversion default, Privy remains the practical popup-and-capture pick for lean teams, and Omnisend is the easiest retention-led conversion platform to recommend broadly. Loox, Kaching Bundles, Klaviyo, PushOwl, and the stronger upsell tools all belong on the shortlist when the conversion bottleneck is more specific than the category label suggests.
Best Customer Engagement Apps for Shopify
Shopify Inbox is the easiest native conversation layer, Privy is the clearest popup-and-capture pick for lean teams, and Klaviyo remains the strongest engagement platform when the real job is lifecycle messaging and retention. Gorgias belongs here when engagement includes serious support, while Omnisend, PushOwl, Chatty, and Loox all make sense when the engagement problem is more specific than the category label suggests.
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Languages
Developer & Support
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