Best For
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Free plan available
4.7 stars from 3,411 reviews
Launched April 14, 2020
Key Features
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Create on-brand emails faster by describing changes for Sidekick to make.
- Encourage customers to buy products directly from your emails and SMS.
- Track results like click-through rates, conversion rates, and more.
About Shopify Messaging
Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.
What Merchants Think
"Merchants appreciate this app for its cost-effectiveness and seamless Shopify integration, especially for small businesses. It's praised for boosting traffic and sales with modern, customizable email templates. Key features like segmentation, automation, scheduling, product linking, and discount integration are valued. The app is noted for its reliability, ease of use, and strong deliverability. Support is considered helpful, particularly for resolving setup issues."
Rating Breakdown
Shopify Messaging Pricing Plans
Free
- Your first 10,000 emails each month are free.
- After, pricing starts at $1/1000 emails per month.
Categories & Features
Integrations
Alternatives & Buying Guides
Shopify Apps for Email Marketing
Omnisend is the strongest default for most stores, Klaviyo is the best fit for advanced retention teams, and Shopify Email is the cleanest native option for merchants that want low complexity.
Omnisend Alternatives for Shopify
Klaviyo is the clearest higher-ceiling alternative to Omnisend. Shopify Email is the simpler native fallback. Mailchimp remains most relevant for incumbent teams that want continuity more than a Shopify-native reset.
Klaviyo vs Shopify Email for Shopify
Klaviyo is the stronger fit when email is becoming a real retention function. Shopify Email is better when simplicity, native fit, and low operational overhead matter more than depth.
Best Email Marketing Shopify Apps
Compare this app against the leading Shopify email, SMS, and retention platforms.
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