




stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Free plan available
4.3 stars from 585 reviews
Launched November 1, 2022
Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.
"Merchants highly praise this app for boosting customer engagement and sales through easy-to-create email subscribe pop-ups and in-line forms. Its simplicity and effectiveness make it ideal for those with limited technical skills, while its reliable performance ensures smooth email capturing and form submissions. Merchants describe it as a game changer for enhancing lead generation and sales."
See where this app fits in the broader AI shortlist and what alternatives merchants compare first.
See where Klaviyo fits in the broader email and SMS shortlist.
The clearest head-to-head for Shopify email before committing to your retention stack.
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