





stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Free plan available
4.7 stars from 3,414 reviews
Launched April 14, 2020
Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.
"Merchants appreciate this app for its cost-effectiveness and seamless Shopify integration, especially for small businesses. It's praised for boosting traffic and sales with modern, customizable email templates. Key features like segmentation, automation, scheduling, product linking, and discount integration are valued. The app is noted for its reliability, ease of use, and strong deliverability. Support is considered helpful, particularly for resolving setup issues."
See where this app fits in the broader AI shortlist and what alternatives merchants compare first.
See where Omnisend fits in the broader email and SMS shortlist.
Read the clearest head-to-head before committing to your retention stack.
Useful if you are weighing the leaner default against a more capable retention layer.
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