Best For
stores actively evaluating customer engagement tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Free plan available
4.9 stars from 4,148 reviews
Launched December 2, 2014
Key Features
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
About Smile: Loyalty Program Rewards
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
What Merchants Think
"Merchants praise this app for enhancing customer experience and retention through effective loyalty programs. It's noted for easy setup and seamless Shopify integration, saving time. Customizable features allow tailored programs, and it integrates with platforms like Klaviyo. The support team is responsive and knowledgeable, quickly resolving issues. Merchants report reliable performance, with loyalty programs boosting customer interaction and satisfaction, leading to long-term use."
Rating Breakdown
Smile: Loyalty Program Rewards Pricing Plans
Free
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
Standard
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
Growth
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
Categories & Features
Integrations
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Languages
Developer & Support
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