Yotpo: Email Marketing & SMS
Boost engagement and drive more revenue with targeted email marketing and SMS.
Best For
stores actively evaluating marketing tooling
lean teams that want a lower-risk free-plan starting point
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Free plan available
4.7 stars from 2,438 reviews
Launched October 13, 2015
Key Features
- Capture subscribers with pop-ups, spin-to-win, QR codes, & more
- Build segments using purchase behavior, on-site activity, AI predictions, & more
- Easily build & launch multi-step, multi-channel email & SMS campaigns
- Send automated messages for Welcome, Cart Abandonment, Low in Stock, & more
- Track revenue growth, engagement, & more with 12+ advanced dashboards
About Yotpo: Email Marketing & SMS
With flexible, pay-as-you-send pricing, we’re helping brands grow and scale without excessive costs. Grow your email & SMS lists with customizable forms and pop-ups. Easily identify high-value customer segments and design and send multi-channel campaigns that convert. Hit all the right moments with automated flows for Welcome, Abandoned Cart, & more. All with AI tools that help you work smarter & 24/7 support.
What Merchants Think
"Merchants highly value this app for its comprehensive features including seamless Shopify integration, advanced automation, and AI-driven recommendations. It excels in managing abandoned carts, SMS marketing, and post-purchase flows. The user-friendly interface and exceptional customer support are frequently praised, enhancing ease of use and issue resolution. Merchants note its reliability and significant impact on customer engagement and marketing effectiveness."
Rating Breakdown
Yotpo: Email Marketing & SMS Pricing Plans
Free
- Free 1,000 emails/month
- No email plans - pay for what you send
- Campaigns & Automations
- Email & SMS Subscriber Tools
- 24/7 Support
Starter
- Everything in Free, plus:
- Campaign, Flow & Subscriber Analytics
- A/B Testing
- SMS Chat
- Advanced Form Targeting
Pro
- Everything in Starter, plus:
- $59 Signup Bonus
- Custom Short URL
- Priority Support
- Click to Buy
- Keyword & QR Opt-in
Premium
- Everything in Pro, plus:
- $199 Signup Bonus
- Dedicated CSM & Onboarding Specialist
- Automated 2-way SMS conversations
- AI Segments
Categories & Features
Integrations
Related Buying Guides
Best Email Marketing Shopify Apps
Omnisend is the strongest default for most Shopify merchants because it delivers real lifecycle depth without Klaviyo's operational ceiling. Klaviyo is still the best fit for advanced retention teams, Shopify Email is the easiest native option, and Mailchimp only belongs high on the list when switching costs are genuinely real.
Klaviyo vs Omnisend vs Yotpo Email: Email Marketing Showdown
Email marketing is a cornerstone of e-commerce growth. We put three leading Shopify email platforms head-to-head.
Klaviyo Alternatives for Shopify Email Marketing
Omnisend is usually the strongest first alternative to Klaviyo for most merchants. Mailchimp remains relevant for incumbent users, while Yotpo Email Marketing is more useful when it fits a broader Yotpo-led stack.
Best AI Apps for Shopify
See where this app fits in the broader AI shortlist and what alternatives merchants compare first.
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