TP: True Profit Analytics
Instantly track your True Profit.
Best For
stores actively evaluating analytics & reporting tooling
merchants who prefer apps with a deeper merchant feedback trail
Quick Take
Paid plans start at $35/month
5 stars from 738 reviews
Launched July 31, 2019
Key Features
- Net Profit tracker: Know your financial health with a real-time Profit Dashboard
- Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
- Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
- Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
- Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
About TP: True Profit Analytics
TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to manually editing error-prone spreadsheets. TrueProfit got all your store’s order metrics gathered, calculated & analyzed in one place. Unlock valuable insights and make informed decisions by knowing all your store’s analytics. Be profitable and data-driven.
What Merchants Think
"Merchants highly recommend this app for its precise, real-time profit tracking and detailed expense breakdowns, surpassing basic Shopify reports. The intuitive dashboard offers insights into profits, ad spend, and costs like COGS and shipping. The Marketing Attribution feature is valued for clarifying order sources. Seamless integration and exceptional 24/7 customer support, including screen sharing, are frequently praised for enhancing business operations."
Rating Breakdown
TP: True Profit Analytics Pricing Plans
Basic
- 300 orders/month
- Realtime Profit Dashboard
- Customer Lifetime Value
- Quantity-based COGS
- Weight-based Shipping Cost
- Custom Costs
Advanced
- 600 orders/month
- All in Basic Plan
- Product Analytics
- P&L Report
Ultimate
- 1500 orders/month
- All in Advanced Plan
- Ad Sync Custom Rules
- Unlimited COGS Zones
Enterprise
- 3500 orders/month
- Access to all features
- Marketing Attribution
- Unlimited Team members
- Prioritized support
Categories & Features
Integrations
Alternatives & Buying Guides
Shopify Apps for Reporting
Report Pundit is the strongest broad reporting default, Better Reports is the clearest paid custom-reporting specialist, and TrueProfit plus Lifetimely matter most when the real question is store economics rather than report building.
Report Pundit Alternatives for Shopify
Better Reports is the strongest direct custom-reporting alternative. TrueProfit is the best profit-first alternative. Lifetimely is the strongest customer-economics alternative when LTV matters as much as margin.
TrueProfit vs Lifetimely for Shopify
TrueProfit is the stronger fit when profit tracking is the main job. Lifetimely is better when customer economics, LTV, and retention-oriented analysis matter just as much as margin visibility.
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Analytics & Reporting apps
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