Best Shopify Apps
Shopify Apps for Reporting
Reporting apps matter once native Shopify analytics stop answering the questions operators actually care about. At that point, the job is usually one of two things: deeper custom reporting or clearer store economics. The strongest tools are the ones that do one of those jobs cleanly enough to become part of how the business is run.
Reporting App Starting Points
Start with Report Pundit if you want the strongest broad-market reporting default. Start with Better Reports if custom reporting is already a real operating requirement. Move to TrueProfit or Lifetimely when margin, contribution, and customer economics matter more than building every custom report yourself.
Quick Answer
Best overall
Report Pundit: Custom Reports
Best for teams that already know
BR ‑ Better Reports
Best for merchants that care primarily
TP: True Profit Analytics
Quick Comparison
Use this table to scan pricing, free-plan availability, review depth, and category fit before reading the fuller breakdown for each app.
 Report Pundit: Custom Reports |  BR ‑ Better Reports |  TP: True Profit Analytics |  Lifetimely Profit Analytics | |
|---|---|---|---|---|
| Rating | 4.9(1,810) | 4.9(1,123) | 5.0(738) | 4.8(464) |
| Reviews | 1,810 | 1,123 | 738 | 464 |
| Starting Price | Free | $19.9/mo | $35/mo | Free |
| Free Plan | ||||
| Category | Accounting | Accounting | Analytics | Analytics |
| Key Features | Better & Advanced Reports: Create, automate, and customize with ease. Complementary Report Service: Let us build your custom reports. Access and review data from tags, metafields, and line-item properties. | Explore all your store data (including tags, metafields, attributes and more). Custom reports and metrics. Multiple chart visuals. Complimentary report service. Let us build your custom reports for you. | Net Profit tracker: Know your financial health with a real-time Profit Dashboard Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon. | Custom Reports: Custom dashboard analytics with marketing & net profit metrics P&L: Real-time profit & loss reports + sales forecasting reports(Shopify+Amazon) LTV insights: Track lifetime value by segment and use profit analytics to grow |
| Integrations | checkout, ship station, facebook, google ads +3 | shopify admin, google drive, email, stripe +2 | checkout, facebook, google, tiktok +13 | checkout, google ads, google analytics, tiktok +3 |
| Languages | 1 languages | 1 languages | 3 languages | 1 languages |
| Launch Date | Aug 2019 | Feb 2017 | Jul 2019 | Feb 2019 |
| App Store |
Top Picks
Report Pundit: Custom Reports
Best overall
Best overall reporting starting point for merchants that want strong custom-reporting depth and the strongest proof-backed default in the category.
Key strengths
- Excellent proof base
- Strong custom-reporting reputation
- Useful broad default
Limitations
- Can be heavy for basic reporting needs
- Requires reporting discipline to get full value
BR ‑ Better Reports
Best for teams that already know
Best for teams that already know they need a serious paid custom-reporting specialist.
Key strengths
- Strong reporting specialist fit
- Credible paid analytics option
- Useful for more deliberate reporting operations
Limitations
- Smaller proof base than Report Pundit
- Harder to justify if needs are still basic
TP: True Profit Analytics
Best for merchants that care primarily
Best for merchants that care primarily about profit visibility, contribution margin, and finance-led decision making.
Key strengths
- Focused profit-tracking proposition
- Clear operator use case
- Strong finance-oriented fit
Limitations
- Narrower than a full reporting tool
- Less compelling if customer economics is the main question
Lifetimely Profit Analytics
Best for LTV and customer-economics visibility
Best for brands that want LTV and customer-economics visibility alongside profit analysis.
Key strengths
- Stronger customer-economics angle
- Good fit for retention-aware brands
- Useful when LTV matters as much as margin
Limitations
- Broader than simple profit reporting needs
- Less of a direct report-builder replacement
Best Apps by Use Case
Best overall
Best overall reporting starting point for merchants that want strong custom-reporting depth and the strongest proof-backed default in the category.
Best for teams that already know
Best for teams that already know they need a serious paid custom-reporting specialist.
Best for merchants that care primarily
Best for merchants that care primarily about profit visibility, contribution margin, and finance-led decision making.
Best for LTV and customer-economics visibility
Best for brands that want LTV and customer-economics visibility alongside profit analysis.
Key Differences That Matter
- Report Pundit: Custom Reports offers a free plan, which can matter for early-stage stores testing the category.
- Report Pundit: Custom Reports has the stronger review footprint, which usually signals broader adoption and more merchant feedback to evaluate.
- Report Pundit: Custom Reports appears to support a wider integration footprint, which can reduce stack friction for merchants.
How To Choose
- Start with pricing structure and free-plan logic so you do not overbuy before the workflow is proven.
- Use review depth as a trust signal, but do not treat the biggest incumbent as the automatic winner if the fit is wrong.
- Decide whether you need the best default option or a narrower specialist for a specific use case.
- Check integration fit with the rest of your stack, especially email, support, loyalty, or merchandising tools.
How We Evaluated These Apps
This page ranks apps by reporting depth, economics clarity, merchant proof, and whether the tool fits custom-reporting operations or profit-and-LTV analysis better.
Frequently Asked Questions
What should merchants compare in Shopify Apps for Reporting?
Focus on pricing structure, free-plan availability, review quality, feature depth, integration compatibility, and how much operational complexity the app adds to your store.
Should merchants choose the highest-rated app by default?
Not always. Ratings matter, but the best choice usually comes from fit: category depth, setup requirements, support quality, and compatibility with the rest of your Shopify stack.
Do any apps in Shopify Apps for Reporting offer a free plan?
Yes. At least one app in this comparison offers a free plan, which is useful for early-stage stores or merchants validating a use case before committing.
Competitors
Report Pundit: Custom Reports
See the full app page for Report Pundit: Custom Reports and compare it more directly against the other shortlisted options.
BR ‑ Better Reports
See the full app page for BR ‑ Better Reports and compare it more directly against the other shortlisted options.
TP: True Profit Analytics
See the full app page for TP: True Profit Analytics and compare it more directly against the other shortlisted options.